Trade Marketing Manager and Point of Sale Development

At Osborne, we believe in the talent and development of our employees. We offer you:

• Professional Development: we invest in people's development with onboarding plans, progress monitoring, and training opportunities.
• Flexible Working Hours: you can adjust your schedule for a better work-life balance.
• Employee Benefits: we offer discounts on company products for you, your friends, and family, wellness programs, accident insurance, and access to study scholarships for your children.
• Tools: laptop, mobile phone, and any other tools needed to perform your duties.
• Salary range of €36,689 - €45,861 Gross Annual Fixed + up to 15% of the fixed salary based on objectives.

You will be responsible for designing and implementing the annual plans for our brands in the Horeca channel, ensuring their correct execution at the point of sale and working in close collaboration with the Sales and Marketing teams.

Additionally, you will drive the development of the Perfect Outlet model, contributing to our brands having a differentiated and consistent presence in the market.

This is a temporary position (approximately 1 year) to cover a leave of absence, with the challenge of guaranteeing the continuity of strategic projects and generating impact from the very first weeks.

• Design and develop annual brand plans for the Horeca channel, ensuring their alignment with the strategy, commercial objectives, and business priorities.
• Coordinate the implementation of plans alongside the sales force, ensuring effective execution in the territory, performing continuous monitoring of results, and identifying and proposing corrective actions when necessary.
• Efficiently manage assigned resources and budgets, optimizing investment and guaranteeing the fulfillment of established objectives.
• Develop and implement activation plans at the point of sale for each brand, ensuring execution is consistent with its positioning and strategy.
• Design and launch specific plans and ad hoc actions, adapted to territory needs, business opportunities, or specific strategic situations, in coordination with the Marketing and Sales teams.
• Lead the creation and coordination of visibility materials for the point of sale, managing the entire process from briefing to production, distribution, and implementation.
• Develop prescription plans and commercial arguments, clearly conveying the differentiating benefits of our brands against the competition and facilitating their adoption by the sales force.
• Define, monitor, and analyze the KPIs associated with the Perfect Outlet model, driving the development of point-of-sale segmentation and ensuring its alignment with the company's commercial strategy.
• Work transversally with the Marketing and Sales teams to guarantee excellent execution of brand plans and a differentiated presence of our brands in the Horeca channel.

• Experience in the production and management of visibility materials for point of sale (POS).
• Development of prescription plans and commercial arguments.
• Knowledge of the beverage market, especially spirits and wine categories.
• Experience working with CRM, commercial segmentation, and point-of-sale excellence models.
• Knowledge of SAP.
• Experience in dynamic environments with simultaneous management of multiple brands or projects.

We are looking for a person who combines strategic vision and execution capability, capable of joining the role quickly, collaborating transversally, and maintaining focus on results.

It will be especially important that you stand out for:

• Analytical skills and a data-driven approach.
• Leadership and team management skills.
• Effective organization and management of priorities.
• Autonomy and responsibility.
• Collaboration with multifunctional teams.
• Adaptability and orientation toward change.
• Fast learning and continuous improvement.
• Affinity with our values and way of working.

If you are motivated to work close to the business, transform strategies into execution, and contribute to the growth of leading brands in the Horeca channel, we would love to meet you.

You will be part of a team that works collaboratively, with autonomy and a focus on results, where every initiative has a real impact on the market.