Salesforce Go to Market Director

• Flexible schedule.
• 25 vacation days per year + Christmas Eve and New Year's Eve + 2 additional days during Holy Week.
• Hybrid work model.
• Personalized career plan and continuous training.
• Access to certifications and professional growth plans.
• Flexible compensation.
• Collaborative, innovative environment focused on continuous learning.
• Diversity, equality, and work-life balance initiatives.

The Cocktail is a multinational technology consultancy whose mission is to accelerate the sustainable growth of our clients. We mobilize large organizations to improve the relationship between brands and people through design, data, and technology. We understand what our clients need and orchestrate capabilities to achieve those goals at breakneck speed.

Our culture is based on diversity, creativity, and a mix of specialists (strategy, design, technology, data, research...). Our careers are characterized by exponential professional growth and by participation in projects with real impact for major clients.

Being part of The Cocktail implies surrounding yourself with an inspiring team from whom to learn and who will help you grow. We work under the maxim that it is better to ask for forgiveness than permission; therefore, we expect from you a disruptive and challenger vision, non-conformity, and a passion for excellence and challenges.

If you want to move in a challenging environment, create innovative projects, and make things happen, The Cocktail is for you.

• Define and execute the Salesforce Go To Market strategy in the company.
• Design and lead the Joint Business Plan with Salesforce, aligning objectives, priorities, and joint initiatives.
• Strengthen the relationship with Salesforce at all levels: Partner Managers, Alliance Managers, Account Executives, and ecosystem leaders.
• Drive co-selling initiatives with Salesforce sales teams, increasing the pipeline generated or influenced through the partnership.
• Identify new business opportunities, market trends, and growth areas within the Salesforce ecosystem.
• Work jointly with sales, pre-sales, marketing, and delivery teams to maximize the conversion of opportunities coming from the partner.
• Lead partner marketing initiatives, demand generation, and joint positioning, and promote participation in Salesforce events and communities.
• Drive new capabilities, accelerators, and Salesforce-based offerings, collaborating with practice leaders on investment and certification priorities.
• Foster collaboration between areas to build comprehensive proposals and increase the visibility and recognition of The Cocktail in the ecosystem.

The Cocktail is a leading consultancy in the world of digital transformation. We work on end-to-end projects with our clients, from strategy definition to the implementation of solutions that transform businesses and generate real impact.

We like to deeply understand the challenges of each organization and combine strategy, technology, data, customer experience, and innovation to help them evolve in an increasingly complex and competitive environment.

Salesforce is one of our most important strategic alliances and one of the company's main growth engines.

We have specialized teams across the entire Salesforce ecosystem, accompanying our clients in transformation initiatives that span business, customer experience, technology, data, and artificial intelligence. In recent years, we have been awarded Partner of the Year and Sales Excellence Partner by Salesforce in Spain, in addition to being a Top 10 Partner globally.

At The Cocktail, we work with the main solutions in the Salesforce portfolio, including Sales Cloud, Service Cloud, Marketing Cloud, Data Cloud, Agentforce, Experience Cloud, Commerce Cloud, MuleSoft, etc., participating in high-impact projects for national and international companies.

Our relationship with Salesforce is a fundamental pillar of our growth strategy. We collaborate closely to generate new business opportunities, develop differential capabilities, drive joint market initiatives, and consolidate our positioning within the ecosystem.

Do you want to be part of this growth? This is what we are looking for

We are looking for a Salesforce Go To Market Director to lead the growth, positioning, and business development strategy associated with the Salesforce ecosystem.

This position will play a key role in the evolution of our alliance with Salesforce, acting as a link between the manufacturer and internal teams to identify new opportunities, accelerate joint growth, and strengthen our presence within the ecosystem.

Beyond knowledge of Salesforce solutions, we are looking for a person capable of building strategic relationships, generating influence, and leading initiatives that turn our alliance with Salesforce into a real growth engine for the company.

The main attraction of this position is the opportunity to lead the alliance, growth, and positioning strategy of The Cocktail within the Salesforce ecosystem, working directly with the partner's teams and with the main heads of our practices and business areas.

If you have made it this far, it is because we have managed to catch your attention 😉

Apply for the offer and the People team will review your candidacy. If your profile fits what we are looking for, we will talk to you to get to know each other better and share more details about The Cocktail's Salesforce strategy and the impact this position will have within the organization.

If you are passionate about strategic alliances, business development, and building high-impact relationships in one of the most important technological ecosystems on the market, we will be delighted to meet you.

Are you in? 🚀

WPP is the trusted partner for the growth of leading brands worldwide. We combine media intelligence and cutting-edge data solutions, top-tier creativity, state-of-the-art production, transformative business solutions, and leading strategic advisory into a single company, driven by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, seize opportunities, and achieve transformative growth. For more information, visit WPP.com.

We believe that the best work is done when we are together, fostering creativity, collaboration, and connection. That is why we have adopted a hybrid approach, with teams in the office an average of four days a week. If you need adaptations or flexibility, please discuss this with the hiring team during the interview process.

WPP (The Cocktail/VML) is an equal opportunity employer and considers candidates for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels part of the company and has the same opportunities to progress in their careers.

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