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Horeca Area Manager

Remote, Madrid·Added 4 months ago (last checked 2 Nov)

Cacaolat

4 open roles

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Our summary

Work mode: Remote (Madrid)
Experience: 5+ years
Education: University degree

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Skills

Horeca

This job advert was originally written in Spanish.

Requirements

What we're looking for

✔️ What do you need to join the team?

🎓 University degree in areas such as Economics, Engineering, or similar. A postgraduate degree in Sales, Commercial, Marketing, or an MBA is highly valued.
💼 5 years of experience in sales to distributors and the non-affiliated channel. Experience in managing commercial networks in a similar market (consumer products, distribution through the channel) is essential. Proficiency in IT tools (Office), databases, and knowledge of P&L/profitability models.
✨ Soft skills we would love to see in you: results orientation, negotiation skills, effective communication, teamwork, and critical thinking.

Pay & benefits

What you'll get

🔸 A dynamic environment focused on innovation.
🔸 Professional development opportunities.
🔸 Competitive salary and attractive benefits.

The role

¡Join Our Team as an Area Horeca Manager in Madrid!

We are looking for a professional to drive sales of Grupo Cacaolat products in the assigned area, in line with the Sales Plan, achieving targets for volume, positioning, market share, and customer satisfaction.

What you'll do

🌟 Your responsibilities:

🔹 You will be responsible for driving the growth and visibility of our brands in the Horeca channel, managing distributors, wholesalers, and key accounts in your area.

🔹 You will develop a territorial commercial plan that combines customer acquisition, retention, and activation at the point of consumption, ensuring a strong and consistent presence in the organized HORECA channel.

🔹 You will manage commercial agreements, negotiating rates, promotions, and visibility initiatives to maximize turnover and penetration in your area.

🔹 You will work hand-in-hand with distributors, accompanying them on visits, training sessions, and sales follow-ups, ensuring a focus on volume, execution, and product availability.

🔹 You will activate promotional plans and impulse actions that enhance the brand experience and increase consumption (tastings, visibility, materials, special activations).

🔹 You will conduct systematic analysis of sales, opportunities, and high-potential zones, proactively identifying where to grow and how to act.

🔹 You will ensure perfect execution at the point of consumption: presence, proper assortment, visibility, and active agreements.

🔹 You will identify new high-potential accounts and lead their onboarding through competitive and tailored commercial proposals.

Hiring process

If you are passionate about the world of distribution in the HORECA channel, we are waiting for you!

About Cacaolat

Cacaolat is a Spanish food and beverage company, best known as the creator of the world's first bottled chocolate milkshake in 1933. Headquartered in Santa Coloma de Gramenet (Barcelona), the company produces and distributes its iconic chocolate milk drinks across Spain, operating its own factory and logistics network. With a history of nearly a century, Cacaolat is a well-established brand in the Spanish dairy beverage market, focusing on consumer enjoyment and brand heritage.

Industry: Food and Beverage
Founded: 1933
Employees: 250–500
Headquarters: Santa Coloma de Gramenet, Spain
In Spain: Santa Coloma de Gramenet, Madrid, Bilbao and 4 more

Good to know if you are moving

Cacaolat is headquartered in Santa Coloma de Gramenet, a municipality in the Barcelona metropolitan area, with easy access to the city.
The company operates its own factory and offices in Spain, with job openings in production, logistics, commercial, and IT departments.
Current vacancies include roles in Madrid, Bilbao, Sevilla, and the Canary Islands, with some positions offering hybrid or fully remote work.
The official careers site is available in Spanish, Catalan, and English, indicating some openness to international candidates.
As a Spanish company with a strong local brand, knowledge of Spanish is likely essential for most roles, especially in commercial and production areas.

In their own words

About the company & team

At Grupo Cacaolat, our purpose is to fill our families' day-to-day with fun and happiness, giving them what they like most while also taking care of their nutrition. Because our brands have the magic to awaken those unique moments and create special times with the ones we love most.

And there is something very unique, very ours, that shows this happiness and fun... and it is that when something tastes this good, it leaves its mark.

🤝 Our DNA:

We wear Good Vibes as our badge.
Being irresistible means being unbeatable.
Our authenticity makes us grow.
Being inimitable makes us exceptional.

We are proud to have a united and motivated team, driven by the passion to keep putting smiles on faces. We are looking for someone who shares our values with the same passion we have, someone authentic, inimitable, and irresistible who brings great energy to our team.

Additional information

At Grupo Cacaolat, we work day after day to continue building a Diverse and Inclusive company committed to Equal Opportunities. For this reason, we guarantee that all applications will be evaluated fairly and without discrimination based on sex, gender, sexual orientation, disability, ethnic origin, nationality, or age.

All open roles at Cacaolat