Business Development Manager - Fresh Food Supply Chain

The Area Manager will be responsible for driving commercial growth by building strong and lasting relationships with regional producers and retailers. The term includes: fruit and vegetable producers, meat and fish suppliers, and other relevant manufacturers or producers.

• Knowledge of the fruit and vegetable sector, fresh product suppliers
• Commercial experience in the food, agrochemical, packaging, or similar sectors

• Develop and maintain strong, long-term relationships with producers, positioning yourself as a strategic partner.
• Drive structured value communication and change management processes, clearly conveying the benefits of the solutions.
• Execute commercial proximity actions: periodic visits, follow-up meetings, and proactive objection management.
• Detect and convert growth opportunities (new volumes, supply chain collaboration, new uses, etc.).
• Lead the planning of seasonal campaigns to improve forecasting and operational readiness.
• Promote sector collaboration initiatives to optimize logistical efficiency and generate shared value.
• Maintain a close relationship with producer associations to anticipate trends and generate opportunities.
• Manage and develop commercial relationships with regional retailers in the Northern Zone: from Galicia to Aragón.
• Identify and build relationships with key stakeholders in purchasing, sustainability, logistics, quality, and stores.
• Conduct visits and audits in stores and distribution centers to identify unauthorized reuse and new integration opportunities.

Ultimately, for both producers and retailers:

• Negotiate commercial agreements, guaranteeing profitable growth.
• Ensure the correct implementation of the solutions agreed upon with clients.
• Perform follow-up, forecasting, and performance reporting for accounts.
• Maintain rigorous CRM management.
• Coordinate actions with multidisciplinary teams.
• Prepare and lead meetings with clients, ensuring follow-up on acquired commitments.
• Maintain a comprehensive vision of each client group.

The selected candidate must meet the following requirements:

• Demonstrated experience managing producers and developing sales is essential.
• Retail experience is valued.
• Minimum 5 years of experience in business development, B2B experience, and project management.
• Knowledge of the fresh food sector and food products.
• Knowledge of business models based on reusable assets and logistics is valued.
• Negotiation skills and the ability to establish long-term relationships.
• Proficiency in PowerPoint, Excel, Word, and Power BI for data analysis and the preparation of recommendations.
• Availability to travel within the Northern Zone: from Galicia to Aragón.
• Advanced level of English; other languages are valued.
• Ability to work autonomously and with a results-oriented approach.